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Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($20K/yr) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Review moat
Good558.81avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Price range
Good$5.75–$31.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 56K searches