56
psalm 23
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Review moat
Great137.55avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great$6.32–$85.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$98K$98K/yr · 220K searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand