51
proud of you gifts
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great413.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.55–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Market size
Okay$158K$158K/yr · 334K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier