40
protein scoop
Skip itPrices mostly outside the sweet spot ($4.09–$15.05) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,003.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 398K searches
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.09–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100