53
protection candles
Worth a lookShows low returns (0.7%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great262.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Great$9.00–$55.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 19K searches