59
princess party decorations
Launch itA $1.2M/yr market growing +2.0% this quarter with returns at 2.1% — clears our launch bar.
Market size
Great$1.2M$1.2M/yr · 2.8M searches
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good652.22avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.81–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality