45
princess blanket
Skip itSoft demand (-11.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.49avg listing price — sweet spot $15–$100
Price range
Great$11.72–$96.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,261.34avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 294K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier