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primitives by kathy halloween
Worth a lookShows demand growing +752.8% this quarter, but a small market ($13K/yr) keeps it on the watch list.
Growth
Incredible+752.8%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Review moat
Great200.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.97–$34.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 78K searches