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prayer board
Worth a lookShows low returns (1.2%), but soft demand (-51.9% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Price range
Great$4.79–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good530.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$167K$167K/yr · 569K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.9%90-day search growth — must beat 0% to launch