23
pottery barn dupes
Skip itSoft demand (-49.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.98avg listing price — sweet spot $15–$100
Price range
Incredible$30.60–$40.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,369.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 43K searches
Growth
Bad-49.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand