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56

poster frames

Launch it

A $1.1M/yr market growing +7.7% this quarter with returns at 2.7% — clears our launch bar.

Market size 79Growth 35Conversion 20Competition 81Returns 57Price range 76Avg price 95Brand share 40Review moat 19Quality gap 52

Avg price

Incredible$27.65

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 2.3M searches

Price range

Great$5.74–$117.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad14,560.57

avg incumbent reviews — the moat a new listing must climb

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