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portion control plate
Skip itSoft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$6.96–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good843.65avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$187K$187K/yr · 530K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.4%90-day search growth — must beat 0% to launch