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portacool
Launch itA $1.6M/yr market growing +337.5% this quarter with returns at 2.8% — clears our launch bar.
Growth
Incredible+337.5%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great$1.6M$1.6M/yr · 133K searches
Review moat
Great352.44avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.22–$4756.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$1230.39avg listing price — sweet spot $15–$100