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poncho blanket
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.82avg listing price — sweet spot $15–$100
Price range
Incredible$14.92–$78.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,934.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 494K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.0%90-day search growth — must beat 0% to launch