46
plug in wax warmer
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$7.77–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Review moat
Good1,267.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 199K searches