Skip to content
30

playstation blanket

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 10Conversion 14Competition 9Returns 85Price range 95Avg price 95Brand share 26Review moat 43Quality gap 22

Avg price

Incredible$28.06

avg listing price — sweet spot $15–$100

Price range

Incredible$16.47–$40.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Okay2,245.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$12K

$12K/yr · 39K searches

Search terms