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Worth a look

Shows a sweet-spot price point ($28.72 avg), but a small market ($94K/yr) keeps it on the watch list.

Market size 23Growth 36Conversion 57Competition 62Returns 77Price range 59Avg price 95Brand share 60Review moat 41Quality gap 32

Avg price

Incredible$28.72

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$5.86–$149.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,407.17

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$94K

$94K/yr · 67K searches

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