53
plastic skulls
Worth a lookShows a thin review moat (296 avg reviews), but a small market ($21K/yr) keeps it on the watch list.
Review moat
Great295.89avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.58avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.39–$31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 77K searches