46
plaid throw blanket
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Okay$9.19–$188.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$209K$209K/yr · 836K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,309.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch