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Skip itSoft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,459.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$215K$215K/yr · 345K searches
Price range
Okay$3.48–$19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.26avg listing price — sweet spot $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand