60
pink dishes
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$37.68avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Good$3.26–$128.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$559K$559K/yr · 1.1M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,044.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand