51
pink balloons
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but prices mostly outside the sweet spot ($5.24–$11.73) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Market size
Great$966K$966K/yr · 1.7M searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad4,205.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.84avg listing price — sweet spot $15–$100
Price range
Bad$5.24–$11.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand