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pine incense
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,000.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Price range
Okay$6.63–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 24K searches