28
pin the tail halloween
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+44.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,648avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Market size
Bad$7K$7K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.89–$8.27cheapest to priciest tracked listing — scored on the share inside $15–$100