66
pillows standard size set of 4
Launch itA $3.8M/yr market growing +5.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$3.8M$3.8M/yr · 1.4M searches
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Great$10.76–$50.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad28,520.79avg incumbent reviews — the moat a new listing must climb