52
pillow shams
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Good$5.85–$36.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$409K$409K/yr · 2.1M searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,871.01avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand