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pillow cases
Launch itA $2.7M/yr market growing +4.1% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 5.8M searches
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$5.49–$31.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.52avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Bad44,894.36avg incumbent reviews — the moat a new listing must climb