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pillow 18x18
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Good$6.89–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad20,815.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 20K searches