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pillar candles
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.0M$2.0M/yr · 2.1M searches
Avg price
Incredible$28.97avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$5.78–$97.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,720.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-18.8%90-day search growth — must beat 0% to launch