46
pig blanket
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great143.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Price range
Great$13.56–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 52K searches
Signals Low Review Barrier