65
pie pan
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$22.41avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.7M searches
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.14–$54.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good878.95avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand