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pie crust shield
Worth a lookShows searches that convert (9.7% search→purchase), but soft demand (-14.9% this quarter) keeps it on the watch list.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$538K$538K/yr · 500K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,278.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Price range
Okay$5.30–$19.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.9%90-day search growth — must beat 0% to launch