59
photo album
Launch itA $4.3M/yr market growing +7.1% this quarter with returns at 2.2% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 10.2M searches
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.93–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,353.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality