48
pheasant
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$41.31avg listing price — sweet spot $15–$100
Review moat
Great134.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$5.72–$174.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 205K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale