59
personalized coasters
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$32.31avg listing price — sweet spot $15–$100
Price range
Great$7.68–$70.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great453.68avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Market size
Okay$175K$175K/yr · 262K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand