49
personalized candle
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.96avg listing price — sweet spot $15–$100
Review moat
Great272.53avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$11.29–$151.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 156K searches
Signals No Dominant Brand