59
peonies
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$22.49avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$4.57–$70.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$274K$274K/yr · 705K searches
Review moat
Okay1,542.89avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand