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pendleton wool blanket
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,049.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$159.38avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$33.84–$351.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 39K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Price