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pendleton towels
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.72avg listing price — sweet spot $15–$100
Review moat
Great270.96avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.72–$168.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 71K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price