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pendleton sherpa fleece blanket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Market size
Good$648K$648K/yr · 903K searches
Avg price
Good$126.03avg listing price — sweet spot $15–$100
Review moat
Okay1,978.28avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.68–$351.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand