38
peacock fan
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Great$6.67–$47.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good635.43avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 52K searches
Signals High Returns