40
patriots blanket
Skip itSoft demand (-77.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.10avg listing price — sweet spot $15–$100
Price range
Great$14.01–$54.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,337.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$75K$75K/yr · 80K searches
Growth
Bad-77.1%90-day search growth — must beat 0% to launch