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patchouli incense
Skip itA small market ($113K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$4.77–$23.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.70avg listing price — sweet spot $15–$100
Review moat
Okay3,106.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$113K$113K/yr · 75K searches