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pastel yellow balloons
Skip itPrices mostly outside the sweet spot ($4.85–$13.31) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Growth
Good+39.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,939.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 116K searches
Price range
Bad$4.85–$13.31cheapest to priciest tracked listing — scored on the share inside $15–$100