54
pastel balloons
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-2.8% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$380K$380K/yr · 778K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,477.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.37–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand