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party hats
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great293.51avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Price range
Okay$4.57–$22.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand