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party garland
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-3.4% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Review moat
Good514.51avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.66–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$219K$219K/yr · 468K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand