39
paper hearts
Skip itSoft demand (-83.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great213.51avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 276K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.23–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-83.1%90-day search growth — must beat 0% to launch