64
paper coasters
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Great404.59avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.20–$53.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.80avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 118K searches