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papel picado white
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Review moat
Good567avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.91–$29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 66K searches